Comparisons

Defined, side by side.

The disciplines of changing outcomes are often confused for one another. Here is how they actually differ — and where Lincoln works across them.

• Public Affairs vs Lobbying

  Public affairs shapes the whole environment around a decision. Lobbying is one tactic within it: direct contact with officials. How the two differ.

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• Public Affairs vs Public Relations

  Public affairs vs public relations: public affairs changes a policy or regulatory decision; PR changes how an organization is seen. Which one a company needs.

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• Lobbying vs Grassroots

  Lobbying vs grassroots: the inside game of direct contact with decision-makers, and the outside game of organizing the people a decision affects.

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• Grassroots vs Grasstops

  Grassroots vs grasstops advocacy, and what grasstops means: one mobilizes the many people a decision affects, the other the few whose voice carries weight.

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• Issue Advocacy vs Political Campaigns

  The difference between issue advocacy and political campaigns: one advances a policy position, the other elects or defeats a candidate by election day.

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• Blended Finance vs Traditional Financing

  How blended finance differs from traditional financing: who supplies the capital, how risk is priced, and why some projects need a blended structure.

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