Comparisons
Defined, side by side.
The disciplines of changing outcomes are often confused for one another. Here is how they actually differ — and where Lincoln works across them.
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Public Affairs vs Lobbying
Public affairs is the discipline of shaping the whole environment around a decision. Lobbying is one tactic within it: direct contact with officials. How the two differ.
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Public Affairs vs Public Relations
The difference between public affairs and public relations: one changes the policy or regulatory decision, the other changes how an organization is perceived.
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Lobbying vs Grassroots
The difference between lobbying and grassroots: the inside game of direct contact with decision-makers and the outside game of organizing the constituents a decision affects.
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Grassroots vs Grasstops
Grassroots vs grasstops advocacy: grassroots mobilizes the broad base of affected constituents; grasstops engages the few whose voice carries outsized weight.
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Issue Advocacy vs Political Campaigns
The difference between issue advocacy and political campaigns: one advances a policy position, the other elects or defeats a candidate by election day.
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Blended Finance vs Traditional Financing
Blended finance vs traditional financing: how each prices risk, who supplies the capital, and why some worthwhile projects need a blended structure to get funded.
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