FAQ

Questions, answered.

What we do, how we work, and what it takes to engage us — in plain terms.

About Lincoln

What does Lincoln Strategy Group do?
We are a global public affairs, government relations, and political strategy firm. We are called in when an outcome — a regulation, a campaign, a crisis, a cross-border deal — has to go a particular way. We both advise and execute, across more than seventy countries and all fifty U.S. states.
What is the difference between public affairs, government relations, and lobbying?
Government relations is direct engagement with officials and regulators. Public affairs is broader — shaping the environment around a decision through stakeholders, coalitions, research, and communications. Lobbying is one tactic within that. Lincoln works across all of it and, unlike many firms, also runs the field and grassroots work that moves a decision from the outside in.
What makes Lincoln different from other public affairs firms?
Most firms stop at the strategy. We also execute — field operations, signature drives, grassroots mobilization, and research — the work that turns a plan into a result. That execution, applied across seventy-three countries and all fifty states, is the difference.
Who does Lincoln work with?
Fortune 500 companies, governments and political parties, candidates, non-profits and NGOs, and institutions navigating regulation, reputation, or cross-border ambitions. We keep our client relationships confidential.

What we do

What is Lincoln's experience with ballot access?
We are a foremost authority on qualifying candidates and initiatives for the ballot in all fifty states — through field operations, petition circulating, and signature collection. Counsel defines what the law requires; we deliver the signatures and the validation that meet it, consistently and on deadline.
How does signature collection and petition circulating work?
To place a candidate or initiative on the ballot, a campaign must gather a required number of valid petition signatures within a fixed window. Lincoln plans the drive, deploys and manages field teams, collects the signatures, and validates them for compliance. We have collected millions of signatures, including more than 327,000 for a single initiative in nine months.
What is grassroots mobilization, and how does Lincoln do it?
Grassroots mobilization is organizing real people — voters, small businesses, whole industries — to make their voices heard by the people who decide. Lincoln recruits and activates those constituencies and connects them directly to decision-makers, for election campaigns and for issue and regulatory fights alike, in all fifty states and on five continents.
What does Lincoln's government relations and regulatory work involve?
Regulatory strategy, legislative advocacy, stakeholder engagement, and coalition development — moving policy and navigating regulators at home and in more than seventy countries. Often the most important work happens quietly, settling a question before it is ever put to a vote.
What does Lincoln do in crisis and reputation management?
We protect reputations before and during the moment they are tested — narrative strategy, media relations, stakeholder management, and rapid response when something has gone wrong, or could. Quietly, and fast.
What research and polling does Lincoln provide?
Polling, surveys, message testing, focus groups, and opinion research, paired with modern analytics and microtargeting — so clients understand a landscape, and see it shift, before it surfaces.
What campaign strategy and management does Lincoln offer?
End-to-end campaigns for candidates, parties, corporations, and causes — strategy, message, targeting, paid media, and the day-to-day management that carries a campaign from plan to result, across jurisdictions and five continents.
What digital advertising and marketing does Lincoln do?
Targeted digital campaigns, paid media, geofencing, search and social advertising, and content built for engagement and measurable return — for corporate, political, non-profit, and NGO clients, deployed across dozens of markets.

International affairs & capital

Does Lincoln work internationally?
Yes — increasingly so. We have developed and managed projects across seventy-three countries and five continents, and our international affairs and partnerships practice is our fastest-growing.
What is Lincoln's international affairs and partnerships practice?
It connects governments, institutions, and capital across borders: government-to-government introductions, partnerships with multilateral institutions, blended finance, and investor attraction — bringing NGOs, corporations, development funds, and capital together to move projects forward, often in emerging markets.
What is blended finance, and how does Lincoln use it?
Blended finance combines public, philanthropic, and private capital so that projects too risky for commercial investment alone can move forward — common in development and emerging markets. Lincoln structures the partnerships and assembles the parties — institutions, corporations, NGOs, and capital — that make those projects real.
What are government-to-government introductions?
They are facilitated, credible connections between governments, ministries, and the institutions that work alongside them — opening the right door, at the right level, so a serious conversation can begin. It is a core part of our international work.
Does Lincoln work in emerging and developing markets?
Yes. Much of our international affairs, partnership, and blended-finance work moves projects forward in emerging and developing regions, connecting local governments and institutions with the capital and partners they need.

The firm

When was Lincoln founded, and what is its track record?
Lincoln Strategy Group was founded in 2003. In more than two decades we have been trusted by over a thousand organizations, across nineteen industries, seventy-three countries, five continents, and all fifty U.S. states, and recognized with more than fifty awards.
Where does Lincoln operate?
From offices in Washington, London, Rome, Phoenix, and Barcelona, across seventy-three countries and all fifty U.S. states — twenty-four hours a day, with a team spanning eighteen nationalities and twenty-one languages.
What industries does Lincoln serve?
Nineteen, including energy and natural resources, healthcare and life sciences, technology and telecom, financial services, defense, real estate, transportation, agriculture, highly regulated markets such as gaming, and emerging markets.
Has Lincoln won awards?
Yes — more than fifty, including the Pollie Awards, the Reed Awards, the Stevie Awards, and Hermes, MarCom, AVA Digital, and HSMAI honors.
Who leads Lincoln Strategy Group?
Lincoln was founded by Nathan Sproul, who serves as Managing Director. The leadership team spans the firm's offices across the United States and Europe.

Working with us

How does Lincoln approach a new engagement?
Every problem is its own problem. We begin from zero — studying the situation, mapping who actually decides it, and building a bespoke approach. No two problems share a solution.
Are engagements confidential, and will Lincoln share client names?
Yes, engagements are confidential. We do not publish client names or case studies — discretion is part of how we work.
How do I engage Lincoln?
Tell us the situation through our contact page. We respond directly, and in confidence.

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